Did the decision work?
Performance closes the loop so future product decisions can become better informed.
$6,420
Revenue
287
Orders
3.0%
Conversion Rate
$1,240
Ad Spend
3.3x
ROAS
| Product | Original score | Actual result | Revenue | Orders | Conversion | ROAS |
|---|---|---|---|---|---|---|
| Custom Jersey Bow | 90 | Winner | $1840 | 83 | 4.8% | 5.2x |
| Retro Teacher Icon Set | 88 | Winner | $1210 | 59 | 4.2% | 4.6x |
| Weekend Lake Club | 83 | Testing | $620 | 27 | 2.9% | 2.8x |
| Varsity Game Day Graphic | 85 | Testing | $810 | 34 | 3.1% | 3.2x |
| Holiday Hostess Club | 86 | Testing | $540 | 21 | 2.6% | 2.5x |
| Nurse Bow Badge | 82 | Winner | $980 | 46 | 3.9% | 4.1x |
| Bookstore Weekend | 76 | Underperformed | $230 | 9 | 1.3% | 1.1x |
| Dental Bow Club | 72 | Underperformed | $190 | 8 | 1.1% | 0.9x |
Customization correlated with stronger conversion than broad seasonal demand during this demo period.
Opportunity → Decision → Launch → Performance → Learning → Future Scoring